American Express

I beat Maria Sharapova (virtually).

CLIENT: American Express

POSITION: Creative Director

AWARDS: Gold, Experience Design Awards


To kick off the 2015 US Open, American Express created You Vs. Sharapova, the first truly interactive consumer application of the brand new HTC Vive virtual reality headset.

Fans got to go head-to-head with tennis legend Maria Sharapova, returning her volleys, groundstrokes and famous serve. And American Express, who are all about giving their Card Members access to amazing experiences, got to give them an opportunity no one else could.

The press loved the game, and breathlessly wrote about it weeks before it even came out:

 

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