I went DEEP into the Madden world.

CLIENT: EA Sports (Madden)

POSITION: Executive Creative Director, CH Media

When EA Games needed to introduce their new iteration of America’s best-selling sports videogame franchise, they realized they needed to make a case to their top fans why another season was a must-buy. The solution: comedy based on what’s going on in the players’ heads. This organic sketch featuring up-and-coming comedy talent scored millions of views and sales for this repeat-business partner.